Digital Marketing

Digital Marketing

The Digital Marketing program of study is intended for students who are interested in being able to demonstrate creative thinking, develop innovative strategies, and use communication tools while exposing them to careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

Students will gain experience gathering information electronically, which will allow for problem solving and making informed decisions regarding different types of media projects. This program of study can be completed on the student’s home campus.

Program Content

  • Employability Skills
  • Principles and Elements of Design
  • Storyboarding and Scriptwriting
  • Photography
  • Animation

Certifications Available

  • Adobe Certified Professional in Visual Design Using Adobe Photoshop
  • Adobe Certified Professional in Visual Effects and Motion Graphics Using Adobe After Effects

 

Career

Opportunities

  • Graphic designer
  • Multimedia artist and animator

Labor market forecast (Gulf Coast)

  • Average wage/year
    $67,392
  • Job openings/year
    1,619
  • 18% job growth by 2030
Source: Texas Workforce Commission

Program of StudyHigh School endorsement: Business and Industry

Level 1

Principles of Arts, A/V Technology and Communications

Level 2

Digital Design and Media Productions

Level 3

Digital Art and Animation

Level 4

Practicum in Entrepreneurship
OR
Career Preparation I